Project: MINEXPO Booth Design

Goal: The MINEXPO trade show takes place every four years in Las Vegas, Nevada. For the 2021 show, McElroy’s focus was on debuting a new machine to the public. The TracStar® iSeries machines completely change the way operators interact with their equipment. Integrated software handles many of the previously manually-controlled functions automatically.

The Concept: With the goal agreed on, the booth layout was built to guide visitors through the benefits of the machine through large tower graphics. The traffic flow would drive customers to the physical machine stationed in the middle of the booth to see it in action.