Nick Oldfield Hull - SEO and Marketing Strategy Development
Nick Oldfield is a well-known Affiliate Marketer based in the United Kingdom. Many businesses, according to Nick, create a marketing strategy first, replete with projects, campaigns, and assets, and then include SEO as a bonus. Then they try to improve on what they've already created.
Instead, SEO may operate as a powerful compass upstream in the marketing plan development process by employing search data as an insight engine. Rather than optimizing already baked campaigns, your audience and competitive landscape knowledge should inform the strategy you use across all channels and stages of the funnel.
Using this method, you'll be able to match each buyer persona and piece of content to the best marketing channel for them, whether it's paid, social, or organic.
