adidas Sports Base Hong Kong
adidas wanted to create a unique sports hub in Hong Kong to encourage young people to take up sport in the summer. Our solution was to create a sports venue set against the backdrop of the iconic Hong Kong skyline, offering a range of activities for young people.
Comprised of a full-sized basketball court and football pitch, the adidas Sports Base gives young people the chance to try football, basketball, fitness training, yoga and running as part of the adidas “Boost Your Summer” 2015 programme.
Basketball superstar Jeremy Lin flew into Hong Kong to add a special touch to the opening of the adidas Sports Base at the central harbour-front event space.
Client adidas
Agency WRG
Discipline Brand Activation
Creative Director Andrew McWalters
3D Designer Dennis Lai
Creative Director Andrew McWalters
3D Designer Dennis Lai
2D Designer Gordon Cheung
"Our purpose was to create a new experience and opportunity for Hong Kong to promote sports, especially for young people during their summer holidays."