A presentation exemplifying how we are able to develop an acqusition campaign in various ways to better reach our target audience. The large scale goals of this campaign were to create something that could be used across multiple target audiences over a long period of time, make a creative that is based around the varous devices we offer content on and above all to simplify and streamline messaging once put in layout
Link: http://prezi.com/wjhw6c1ws87y/?utm_campaign=share&utm_medium=copy
Spring 2014 - Present

Various executions targeting the entertainment and events passion for a midlife upscale target audience. For these pieces, it was imperitive that we build on and connect our newspaper to our audience in a classy, sophisticated way. The last word is purposefully misspelt and delt with in a different typographic manner than the two descriptor words to intentionally call out what audience segment and content based motivation is being targeted.

Spring 2014 - Present

Various executions targeting the food interests for a young adult target audience. In order to make this campaign evergreen we wanted to show our site that various "foodie" versions could be made that would suit any season. EA: the top left grill image would work well with summer activities, July 4th, etc. while the lower right salad imagery may fit better with springtime - everyone trying to get out, get fit and eat healthy.

Spring 2014 - Present

A presentation put together to sell our site on a more dynamic version of their idea. The initial project had been submitted to them last year by our group's strategist. Over the course of the past year the site had developed some basic ideas but wanted us to really push it and make it flourish into a campaign that can be reused over multiple years.
Link: http://prezi.com/u4qujsx-v_12/?utm_campaign=share&utm_medium=copy

Fall 2013 - Spring 2014
 

Here are two samples of products that came of the above presentation. Emails, web banners, run on print placement ads, post its, free standing inserts, and direct mail with outer envelopes were all key elements of this campaign. This specific campaign spanned 5 sites and has other versions soon to come that delve into the ideas of food/wieght how-to's and family to-do's.

Fall 2013 - Spring 2014

These components were part of a telereach campaign inspired by cinemagraphs.

Our initial idea was to have a glitter/sparkle effect in our email. This inspired a die cut post it, free standing insert, run on printing placement ad, and web banner along with the email creative.
Fall 2013