Gender-specific pricing (where items for women cost more than similar items for men) is often referred to as the “Pink Tax.” This gender based price discrimination is a problem because it is most often seen in health and hygiene products that are essential for all people. This is unfair to women, even more so because of the gender pay gap. 

Through the poster I’m trying to depict that the gender specific pricing is still acceptable and legal in many parts of the world. Making people aware about the problem is the first step towards the solution to the problem, and I intend to to exactly the same through this poster. 

I used both Illustrator and photoshop to create the poster.