REBRANDING OF THE LOGO AND PORTFOLIO OF WORKS
Budroof is a trade and construction company specializing in for roofing and waterproofing works, as well as on a complete set of objects with materials.
Task: to change the logo, leaving it recognizable, leaving corporate color and concept, add a description.
In the portfolio, you need to create a clear style for all works, sortint them down by key work and customers - shopping centers and supermarkets, office centers and factories, private housing construction, foundations and parking lots, ponds and pools.
Rebranding process:
The image of the roof above the font part has been replaced with abstract - a triangle of the roof consisting of stripes, which designate roofing material that unwinds from rolls and placed on top of the roof.
The text in the logo was written entirely in capital letters to remove the “ladder” effect from the letters, and they looked monolithic and confident occupied the main place in the logo. The font for writing has been selected chopped and straight "Montserrat". After that some changes were made
letters are closer to a more square shape and elongated.
letters are closer to a more square shape and elongated.
Added substrings to describe the scope of the company.
The portfolio is made in a minimalist style. Orientation changed from portrait to landscape. And the number of projects on the sheet has been changed from six to five in order to highlight the most “bright” of them.
A more detailed description has been added to each object, and the quadrature of the work done is highlighted in the corporate color.
For the portfolio and printing, a schematic representation of the roof was chosen as an additional element, emphasizing the scale of the company and the scale of the work it performs.
Above you can see the rebranding that I did.
And below is what the old portfolio looked like.
