This multichannel campaign for the Rodeo Austin includes a poster, 3x3 sticker, postcard, print & web banner and web image. (This was a passion project completed for practice. Rodeo Austin did not contract me to create these designs.)

Inspiration came from vintage western posters. Instead of the traditional cowboy, I used a an illustration of a cowgirl. The image (sourced from unsplash.com) was image traced and cleaned up immensely for use in the poster. I created a custom typographic effect for the title and pulled it through the entire campaign.