This is our 4th packaging design for the largest pizza chain in Russia. DODO Pizza launched a limited collection of toys featuring the characters from the popular animated series «Fixies». Each set for kids contains a pizza in a branded box, one of the 7 toys, and a couple of stickers.
This packaging for pizzas not only looks cool but also allows kids to jump into virtual reality and play. There is a link on the box leading to an Instagram AR mask with a funny game. The task for the player of the game is to find all of the Fixies as they cleverly hide from people by turning into little screws.
Promo company images by DODO Pizza.
Sketches
