Boca Restaurant Branding

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IDENTITY / ART DIRECTION / PACKAGING / WEBSITE DESIGN

Tucked away in the heart of Dubai’s financial district is BOCA, a Modern European restaurant influenced by Spanish cuisine and with a strong commitment to sustainability and local sourcing.

While working at North55, I developed the BOCA brand, from the identity design and collateral development through to photography art direction, and website implementation for the restaurant’s high-profile launch.

The name BOCA means mouth in Spanish, and the French and Italian are similar. The tagline ‘word of mouth’ is a play on the restaurants fantastic reputation for sustainability and continuously striving to reduce its' Carbon Footprint.

Secondary graphics were developed to further enhance the origins of the food; trilingual phrases in a contemporary lock up and a repeat O graphic based on the Olives of the Mediterranean.

These can be seen across all consumer touch points from stationery, menus, interiors, website, advertising and social media.