An Open Understanding x Canvas London for David Gandy
The Brief
Create the Brand Identity for David Gandy's debut clothing line, Wellwear.
The Project
David and the team at Canvas approached us to collaborate on the visual identity for WellWear, David's debut collection. With Art Direction and Photography from Canvas, we approached the project with a strategic design phase that helped us frame the opportunity and create an identity that structured the brand's ambitions across its touchpoints both on and offline.
