![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/37efa0130430759.661c4720033ab.png)
Project: Snookies™ - Delicious, bite-sized cookies baked with happiness.
Challenge: Develop a brand identity and packaging design for Snookies that captures their mission of spreading smiles through delicious cookies.
Solution:
Logo: A playful font featuring a double "oo" that resembles a wide grin, reflecting the joy Snookies brings.
Color Palette: Vibrant and cheerful colors reflecting the fun and friendly nature of the brand.
Packaging Design: The genius of Snookies lies in their innovative packaging. Ditch the traditional bag! Snookies offers their cookies in a convenient and delightful cup format. This not only makes them portable and perfect for on-the-go snacking, but also allows for a fun twist – the option to combine them with ice cream! Imagine warm, gooey cookies nestled in a cup, ready to be enjoyed with your favorite ice cream flavor.
The design incorporates the logo and playful illustrations that evoke happiness and a sense of nostalgia.
Tagline: "Snookies: Bite-Sized Smiles for Big Grins!" (with the "oo" used for a smile)
Outcomes:
The new brand identity and packaging design create a cohesive and memorable brand experience.
The visuals effectively communicate Snookies' core values of happiness, deliciousness, and sharing.
The packaging design is visually appealing and shelf-friendly, attracting consumers in a competitive market.
Overall, the Snookies brand identity and packaging design are designed to make every bite a smile.
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ea010130430759.661b13af15a40.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e045cd130430759.661b6e08026d8.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39484b130430759.661b2a3adc64a.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e01794130430759.661aed8b2bd45.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e37f0130430759.661b54076e09e.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d7751130430759.661b13af16ec6.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f7a209130430759.661ae01bd3b9b.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/30437d130430759.661b13af1614d.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5bb834130430759.661b20131bb5a.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b10999130430759.661b20131c018.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f6d96130430759.661b4a1ab445a.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fb638130430759.661ae8ca65997.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8ab230130430759.661b2fda034e9.gif)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6e42e0130430759.661aed8b2d150.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/129689130430759.661b4af51c5fb.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/766ae1130430759.661aed8b2c79c.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/123d56130430759.661b2e317a689.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/449935130430759.661ae6ecd1854.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0a0d95130430759.661b69ded2e2a.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5a2daa130430759.661b54076e5ec.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b22b8d130430759.661b6cf910b56.jpg)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/27bff4130430759.661b74d2b214a.png)
![cookies Packaging brand identity ice cream branding Logo Design visual identity cookie icecream design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fd7f2130430759.661b2e317abf0.png)