Mobee is a Mobility as a Service application. A real-time assistant that enables you to move freely in Trondheim / Norway.

Mobee provides a live map with available mobility options nearby. Mobee exists to inspire greater social responsibility, promoting smarter and greener choices. The app connects a young, vibrant demographic with green mobility partners, to drive the united goal of creating a more sustainable city.

When creating the brand and app design, it was important that everything should feel simple, friendly and approachable. Shapes have pleasantly rounded corners, the animation style is playful, all elements work together to represent parts of a busy, normal, colorful life.

We hand drew carefree illustrations to represent the Mobee personality and emotion. The enjoyable color palette is inspired by Norwegian nature with extra shades to add the fun, lively feeling.

Art Direction: HUGMUN
Strategist: Cathrine Vik-Pedersen
Photography: Ole Ekker↗
Videography: Terje Trobe↗
Typography: Marianina by Black-Foundry↗