My role in this project was of the main designer and product owner. I wanted to have this experience of PO to learn more about their duties, and improve my design skills with that knowledge. During the whole process, there was a senior PO, who I could ask for help when needed. There was also a trainee designer on the team, who worked under my supervision, helping me with the research, ideation, and prototyping.

When I started working on this project, the scope was already defined for the first MVP. During the process of doing it, a lot of ideas were found for the next MVP.

When I started working on the project, I had no time for discovery research, because we needed to begin the development as soon as possible. So, the deal I made with the stakeholders was to start designing the first screens, and, in parallel, do continuous research.

The goal of this research was to validate my design decisions, to help with future decisions, and later on the project, to guide the ideation for future features.

The research proposal was based on the book Practical Research: Planning and Design (Paul D. Leedy & Jeanne Ellis Ormrod), with some adaptations for the context of UX Research on a team using Scrum. My idea is to make constant research, with deliverables at the end of each sprint (we worked with two weeks sprints).

I am not going to share here the specific results, of this research due to confidentiality agreements. But I can explain what contributions the research provided for the design process:

- We discovered the most important pieces of information for a football fan before he decided to buy a ticket.

- When and how a football fan likes to get informed about his/her team.

- How the football fan interacts with news about his/her team.

- What features will bring the most value for the product, and organized it on a roadmap.

Color is an important element in football teams' differentiations. Color of a rival team is considered "forbidden" for true football fam. This is such a relevant phenomenon, that we have a blue Coca-Cola in Brazil, for fans of certain football teams.

In the product, I designed a simple system, that allows huge colors differentiations, with few changes.

The color and all the product content are controlled via Strapi. This decision was made together with the front and backend teams and the PO, to lauch the product in time. I am building a more user-friendly CMS to be produced in the near future.

This color scheme only works because it is supported by a well-structured design system. Building it was only possible because of great cooperation with the development team. Here is an example of some of the components created.

This first MVP is still being built. From the product design perspective, I am will focus on the marketplace, navigation bar, and home.

After the first MVP we will measure its performance and there are lots of upgrades to be done.