OFFMUTE: MEZZALUNA - ‘IN SITU’
Press Release
Client: Sony Music Entertainment
OFFMUTE ARTIST MEZZALUNA LAUNCHES MUSIC VIDEO FOR DEBUT SINGLE ‘IN SITU
23rd September 2021 — Sight and sound come together for Indonesian singer-songwriter Mezzaluna's debut single 'In Situ' and its accompanying music video.
The 20-year-old artist was the first Indonesian artist signed to label OFFMUTE — Sony Music's latest initiative focused on championing local and emerging artists in Southeast Asia to collaborate and reach new audiences across the region.
“The opportunity I have with OFFMUTE has opened a lot of doors for me in the music industry. For the first time ever, I feel hopeful and want everyone in Indonesia to know that dreams do come true no matter where you come from. To be born in a country rich in art and culture, I aspire to create my music locally and be globally relatable. I want people to see Indonesia as the country it truly is.”
'In Situ' was six years in the making, written when Mezzaluna was only 15 and at the start of her musical journey. Her rich, deep vocals and intensely personal storytelling writing style belie her youth, carrying the weight and wisdom of heartache.
“It was one of the quickest writing processes I’ve done as I was being honest with my feelings. It was easier. Since it was based on my own personal experience, I was just speaking from my heart.”
The jazzy, neo-soul, alt-pop number came to fruition in collaboration with Indonesian producer Gio Wibowo.
“Working with Gio on the song was surreal to me as I didn’t think that I would make it this far. It started out as a fun little project that I thought would only stop there but it turned out great and I really am proud of it.”
Pursuing and exploring a track's creative vision is a process OFFMUTE wants to preserve for artists under their label. Mezzaluna was able to bring her vision for 'In Situ' full circle with the accompanying music video.
The video, directed by Deby Sucha and produced by Howdy Productions Indonesia, expresses the anxious wistfulness and melancholy Mezzaluna sings about in her song. The juxtaposed imagery of light and dark mirrors the feelings of exposed vulnerability and obscured hopelessness while exuding the polarizing tension of stillness in waiting and restlessness of impatience.
"'In Situ' is a song about reaching out to someone that isn't responding, so what's left is a feeling of hopelessness to the point where you just accept anything without expecting or fighting for it anymore," Mezzaluna explains, "the music video truly captures the essence of the song. I couldn't be more proud."
'In Situ' is available now on digital streaming platforms.
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ABOUT MEZZALUNA
Mezzaluna is 20-year-old Jaya Mezzaluna Bungari, a singer-songwriter from Indonesia who made her debut earlier this year (2021) as the first Indonesian artist to join Sony Music Entertainment’s new pan-regional label OFFMUTE.
Mezzaluna's deep, sultry, soulful vocals and intensely personal storytelling style belie her youth, lending maturity and wisdom to her music that makes her stand out as an alt-pop newcomer in Indonesia's local music scene.
Mezzaluna grew up in a musical household as the daughter of Indonesian rockstar, BimBim — drummer of the legendary Indonesian rock band Slank. She picked up the piano and guitar from an early age, leading her down the path of creating her own music at just 15 years old. And yet, despite her father's legacy, Mezzaluna has worked humbly and independently of his success to develop her own taste and style of music to become the artist she is today.
Having studied Anthropology and Political Science in the UK, Mezzaluna is passionate about the social and environmental issues that plague the world today, making her a voice for her generation and further cementing her identity as an artist. Her humility and honesty shines through in her music, allowing her to deliver inspiring and powerful songs with a universal reach.
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ABOUT OFFMUTE
OFFMUTE is a new pan-regional label by Sony Music Entertainment focused on championing new and emerging Southeast Asian artists from across all genres, giving them a dedicated platform to pursue their creative vision and reach audiences across the region.
The new label will support Southeast Asian artists in amplifying their music and building a strong pan-regional audience base with the enhanced promotional, marketing, and artistic development of Sony Music’s global expertise and resources.
OFFMUTE is the first-of-its-kind in Southeast Asia, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, and empowering artists with the resources and expertise to find cross-border success.
OFFMUTE was launched in March 2021 with new artists signed from Indonesia (Mezzaluna), the Philippines (Clara Benin), and Malaysia (liesl-mae).
