LUKIŠKĖS PRISON 2.0 – a revolutionary brand that redefines the traditional notions of correctional facilities. Nestled at the intersection of history and innovation, Lukiškės Prison 2.0 represents the transformation from one of the oldest and strictest prisons in Lithuania to cultural centre. It has been operating for 117 years, but since 2021 this place has transformed into a cultural hub and has become open and full of music, modern art, design and dance.
The branding of Lukiškės prison 2.0 aims to convey boldness and courage, but at the same time leave a bit of mystery. The grid is essential for the brand. It symbolizes fences, gratings, sectors and enhances the overall vibe of the prison. Square is the base of the grid and can be modified as needed.
THE COLOURS. The environment of Lukiškės prison inspires the colour selection.
CONCEPT & DESIGN — Greta Janutytė
PHOTOGRAPHY — Monika Penkūkū / Gabrielė Gurčiūtė
CLIENT — 8 Days a Week
YEAR — 2022
