Maitreyi Mandrekar's profile

Gender Stereotypes: Event branding for social impact

Maitreyi Mandrekar
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branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design

No 
Divide.
No Divide is a fashion convention that focuses solely on normalising gender stereotypes and gender fluid clothing. The main objective of this campaign is to make people aware that these stereotypes exist in the society.

Problem focus: Gender Stereotypes - Appearance, Fashion, Clothing
The fashion industry is one of the most influential fields, from how to look to a more economic sense, fashion is in media, movies and at home. Fashion dictates the way men/ women "should" look, it also affects the way we perceive the world.
Target audience: Age 15 to 30​​​​​​​​​​​​​​


branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design


Strategy: "You can't be what you can't see"
The strategy is to create an impact while educating the youth about a conscious change in their mindsets regarding clothing, fashion, makeup and appearance in general. Helping young minds to a path of self acceptance, normalising stereotypes and thus reducing issues like intolerance towards gender fluidity in the society.​​​​​​​

branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design
branding campaign Design for Change Event Branding event identity fashion convention gender fluid fashion Gender stereotypes graphic design social impact design


This is a classroom project.
*All photographs and mockups belong to their rightful owners.


Gender Stereotypes: Event branding for social impact
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Maitreyi Mandrekar's profile

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Maitreyi Mandrekar's profile
Mumbai, India

Gender Stereotypes: Event branding for social impact

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