The Niche Guys | The golf course is a place which for years is known for making business deals with established businessmen. The partners at The Niche Guys wanted to gain not just respect for their expert skills on the course, but as businessmen that can seal a deal. Thus NYAB was born - "Not Your Average Businessmen" or comically known to the partners as "Not Your Average Bruinos"
The partners liked an idea and I adapt it to fit their needs for a non-commercial corporate identity. I created some iconic badges and patches for the team to represent themselves as well.
Some of the badge or patch had a meaning behind it which was constructed out of urban golf slang.
• Juicey Lie: Offers a nice clean hit. A juicey lie indicates the ball is sitting on top of grass as if it is mounted on a short tee.
I also created some badges and patches that weren't associated with golf but just gave a bit of fun to the team
