Mawada Riad's profile

The Egyptian Cotton Project Re-branding

About Egyptian Cotton Project

The Egyptian Cotton Project is an initiative funded by the Italian Agency for Development Cooperation, aiming to enhance the sustainability, inclusiveness and value addition of the Egyptian cotton value chain. This project is implemented by UNIDO in collaboration with the Ministry of Trade and In- dustry with Cotton Egypt Association as key entity supporting Egyptian cotton trademark and brand- ing to international buyers, the Ministry of Agriculture and Land Reclamation as well as with local and international textile private sector stakeholders, and leveraging on Cottonforlife CSR initiative by Filmar Network.
Thanks to Cotton Egypt associations CEA network, Better Cotton Initiative was initially introduced to UNIDO via The Egyptian Cotton Project. Khaled Schuman, CEA Executive director said that the Associ- ation introduced this initiative after UK retailers expressed to CEA their demand for sustainable Egyp- tian Cotton.CEA is jointly managing with UNIDO the Private sector working group, bringing together local and International retailers, traders, manufacturers and brands to cooperate and coordinate to ensure the success of this great project. We will continue to support this programme because we be- lieve that the consumer deserves a more sustainable Egyptian Cotton..
The Egyptian Cotton project looks forward to implementing the Better Cotton Standard System in Egypt to support and advance the Egyptian cotton industry in a sustainable way. We care for the farmers and the environment, while supporting the country’s economy - through this multi-stakehold- er joint program, coordinated by UNIDO” said Riccardo Savigliano, Project Manager and Division Chief at UNIDO.
Historical legacy
The Egyptian cotton is among the finest and most lustrous varieties and the highest quality fibre. Egypt’s textile industry has historically been considered of paramount importance to the country and its economy.
Current problem that has been uprising
Nonetheless, Egypt still plays a marginal role in the global textile value chain as its textile industry is highly fragmented and its textile products do not meet the needs of the international market.
Aim
The proposed project aims at enhancing the sustainability, inclusiveness and value addition of the long-staple and extra-long staple Egyptian cotton value chain, by improv- ing the economic, social and environmental performance of cotton growers and cotton processors, and strengthening support institutions.
Inspiration
New Logo
Color Palette 
Pattern 
Logo Attempts
Corporate Identity
Ad Campaign
The Egyptian Cotton Project Re-branding
Published:

Owner

The Egyptian Cotton Project Re-branding

Published: