Nestlé DANCOW: The Idol

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publicis groupe Indonesia | Nestlé dancow | 2021

Kids love to idolize their big brother or sister. And during the peak of their curiosity, they like to follow and try whatever their brother or sister is doing, even though most of the time they're not capable of doing it yet.

So moms, let's continue to support their exploration because this is the best time for their growth and the beginning of a bright future ahead.

Main TVC and Digital Video for DANCOW Nutritods 3+ and 5+

Then, to target our diverse customer's behaviour effectively, we created customized cut downs for each target audience and each media they're in.

Conscious Moms

She's a well prepared mom who's willing to go extra mile for her child's development. She loves to seek DIY stimulation activities and inspirational habits to do at home.

Milestone Seeker

She's an ambitious mom who always seek to accomplish milestones according to her child's age. On her spare time she would learn tips and tricks from other moms to help her child's development.

Parenting Doubter

She's a doubtful mom who's worried about her parenting style. She always searches detailed info on parenting tips, and seeks validation from others to make sure she's doing fine with her child. Often comparing her child's development with another.