Zèle Studio is a swimwear brand for woman, established in 2021, inspired by the romance as well as parisian vibe of French girls. We focused on expressing the unique beauty of woman not only in their appearance but also in their soul.

In this project, I have done 3 rounds of Research in order to find out the most suitable spirit. Studying the Purpose, mission, personality helped me to create the exact tone, voice and the graphic elements to the brands.

After consulting for days, we decided the 3 main personalities of the brand will be "CONFIDENT (40%) - COMFORTABLE (35%) - PARISIAN (25%)". Confidence is the first thing comes to mind because the products will be designed for any body shapes, no matter how you look, you can feel your body everytime wearing it. Also, comfortable matters and the romance, poetic of Parisian brings the brand out of the market

Designing logo for Zèle is fun. I have made many choices. Logo type is modern, feminine and easy-to-use. The key symbol ~ makes people think of waves.

Also, the color palette is mostly green. It reminds us of comfort and somehow soothes our soul very much. Font system is thoroughly selected to fit the personality. 

I also recommend ways to create subjects related to the mood of brands, for example: meditation, healing soul, love, beauty. This helps content/copy writer to write smoothly and directly.

POSM for Zèle Studio contains: Paper Bag, Labels, Postcard and Stickers.