This conceptual store design aims to highlight Sony’s Alpha cameras. It features the full Sony camera line up as well as all of the 36 Sony lenses. The Vlogging corner in the front aims to encourage budding vloggers to use the products as the TVs play videos on featured KOLs and Sony camera users. The store also features a discreet Photography Studio in the rear, which can be used for product launches, customer touch & try activities, and workshops. On the other side of the store, other Sony products are seamlessly displayed as well. The interior design is inspired by rustic neighborhood cafes, hence the use of dark wood finishes and greenery. This aesthetic is utilized so that customers would feel familiarity towards the store and would not be afraid to touch and try the products.