岩脉 岩经 岩络
Client_仟贵茶业
Design Director_Bosom
Designer_Yall
Photography_Hello小方
Time To Market_2021
上下求索 寻古益今
《黄帝内经》载：“经脉者，人之所以生，病之所以成，人之所以治，病之所以起。” 最早记载经络的《黄帝内经》重点描述了人体内分布的六条正脉的位置和功能，每一条正脉的两端连接手或足，将经络划分成了十二条。人体的十二条经脉对应每日十二时辰，时辰的变化会导致不同经脉的气血产生变化。
茶入经络 各有所养
茶从鲜叶初长，到被采摘，直到完成加工制作，亦会受到“天、地、人三才之气”的影响。《神农本草经》所记载的“神农尝百草，日遇七十二毒，得荼而解之”。中医认为，三阴三阳统领着人体十二经络，而源于神农时代的茶，自然与人体经络相辅相成。
包装画面使用，品牌标志延展的辅助图形，且由其构成的负形图案直观呈现脉经络的纹路。
Search up and down to find the ancient benefits of the present
According to the Huangdi Neijing, "Meridians are the reason why people are born, why diseases become, why people are treated, and why diseases arise." The huangdi Neijing, the earliest record of meridians, mainly describes the positions and functions of the six normal veins distributed in the human body. The two ends of each normal pulse connect hands or feet, dividing the meridians into twelve. The twelve meridians of the human body correspond to the twelve hours of the day, and the change of the hour will lead to the changes of qi and blood in different meridians.
Tea into the body each has its own benefits
Tea is also affected by the "three spirits of heaven, earth and man" from the beginning of fresh leaf growth to the picking and processing. "Shen Nong Ben Cao Jing" recorded that "Shen Nong tasted 100 grasses, every day in 72 poisons, to tea and solution." Traditional Chinese medicine believes that the three Yin and three Yang dominate the 12 meridians of the human body, and tea, which originated in the Shennong era, naturally supplements the meridians of the human body.
Packaging screen use, brand logo extension of auxiliary graphics, and the negative pattern formed by it directly presents the veins and meridians.
