Midori applied for a logo and corporate identity.
Midori greens rooftops.
The company is close to oriental culture and philosophy.
We had an idea to display a trigram in the logo.
Thunder - male trigram, means awakening and movement. The first spring rain and thunderstorm saturate the earth and encourage all living things to grow.
We created a merch in the form of an umbrella and socks, because socks symbolize warmth and home comfort.
Colors: ascetic graphite gray - symbolizes male energy, classic green - symbolizes growth, light blue - symbolizes mobility.
The trigram is similar to the houses of megacities.
Midori from Japanese translates as green.