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Visual identity for Indian artisanal chocolate.

May stimulate serotonin production

We were in need of happy hormones and what’s better than staring at a bar of chocolate on a stretch?
Hence came the idea of dressing up an Indian bean to bar chocolate and giving it a new, eclectic and an indigenous identity.

The name ‘chaaklet’ has been adopted from the Hindi pronunciation of the English word chocolate and the visual identity gives a glimpse of the Indian culture with the help of various Indian fabrics. Further the ingredients of the chocolate are specifically written in accordance to its hyper local source.

Hope you’re reminded of the beauty of the local with this design!
Visual identity for Indian artisanal chocolate.
Published:

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Visual identity for Indian artisanal chocolate.

Published: