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Fluency Academy
Branding
Design
Design
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–– A Fluency Academy é a maior escola de idiomas online do Brasil.
O processo de rebranding passou por todas as etapas: pesquisa de mercado, entrevistas com todos os públicos, construção da plataforma de marca e, por fim, identidade visual.
O novo logotipo traduz o processo de aprendizagem de um novo idioma: no início, quando ainda não temos familiaridade, o vocabulário é rígido, inflexível, angulado, desconfortável. À medida que ganhamos intimidade e confiança, a fluência ganha curvas e desenvoltura.
A nova identidade representa o protagonismo dos alunos e a multiplicidade das culturas: com uma paleta ampla, versátil e especialmente pensada para o ambiente digital. Definimos também toda a linguagem de ilustração, as submarcas de cada idioma
e o tagline “Your Life, Unlocked”.
A tipografia exclusiva foi criada mantendo as características da identidade visual, o que traz muito mais dinamismo e personalidade na construção de títulos e textos de apoio. O projeto tipográfico foi desenvolvido em parceria com a type foundry DooType.
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