Boneco Supermercat
Boneco es el resultado del rediseño de una conocida cadena de supermercados ecológicos valencianos. La marca necesitaba redefinir su estrategia, renovar su identidad y conectar con su público.
Boneco was born from the rebranding of a well-known Valencian organic supermarket chain. The purpose has been to rebuild the brand by redesigning its strategy, values and personality, as well as its visual identity, communication and packaging.
Enfoque del proyecto / Project Aproach
Boneco se dirige a un público consciente de lo que consume, y se preocupa por las personas y el entorno.
Sus pilares fundamentales son la sostenibilidad, cercanía, el bienestar y la creatividad.
La marca se desarrolla dentro del territorio de la autenticidad.
Boneco addresses a public that is aware of what it consumes, and cares about people and the environment.
The fundamental pillars of it are sustainability, closeness, well-being and creativity.
The brand thrives within the territory of authenticity.
The fundamental pillars of it are sustainability, closeness, well-being and creativity.
The brand thrives within the territory of authenticity.
Claim de marca / Claim
Necesitamos un mensaje honesto y claro.
Que conecte con nuestro público y describa fácilmente qué ofrece la marca.
We need an honest and clear message.
That connects with our audience and easily describes what the brand offers.
