CXaas for Marketing- It involves campaign strategy, digital CX strategy. The technology aspect of this service involves campaign development and mobility. 
CXaas for Sales- It covers sales analysis and pricing optimization. The technology aspect takes care of sales lead management and commissions. 
CXaas for Service- It includes a strategy that takes care of channel transition and journey mapping. The technology aspect covers omnichannel engagement and knowledge management. 
CXaas for CX Analytics- CX Analytics is the heart of Customer Experience as a Service whether it includes strategy, governance, and technology.