Stylescapes
On Lindsay Marsh's course The Branding Masterclass for Graphic Designers
The Branding Masterclass for Graphic Designers is an online course by Lindsay Marsh.
This course walks through all the process of creating a brand for a company, from the concept to the presentation.
The first hands on project I designed for the course was the Stylescape for the client Sushi Club, with two different styles focusing in two different personas.
The First style is a man called Ethan, on his 30's, he's got a stable job, he has no time to prepare food himself but he is a person who enjoys a traditional style or a "man's cave" kinda place. A reserved persona who likes to go on rustic places where you can find fresh and healthy food.
The second style is Anna, she is also on her 30's, she is a contemporary woman who enjoys healthy habits, clean environments and eventually hanging out with her friends. She's got a high paying job with a lot of responsibilities, and also has no time to prepare food herself.
Let me know what style do you like the most and what I could do to improve the project, any tips or ideas will be very welcome!
Images by Andrea Piacquadio, Charlotte May, Cottonbro, Marcus Aurelius, Maria Orlova, Rachel Claire, Ryutaro Tsukata and Elevate on Pexeles
