In-store

Client
   Newell Rubbermaid - Sharpie, Calphlon, Betty Crocker and Target Private Label Brands for Target
Assignment
   Develop display end cap concepts for multiple off season promotional periods that cross merchandised three of Newell Rubbermaid
    brands and included additional products sold by Target.
Roles
   Concept
   Layout
   Prop creation
   Illustration
   Photography
   Photo composition
Programs
   Adobe Illustrator
   Adobe Photoshop

Client
   Newell Rubbermaid - Parker Brand for Staples
Assignment
   Develop a Parker floor stand display for the holiday season. The design direction included emulating Parker’s new packaging look
    and feel and incorporating special printing techniques to elevate the look and feel of the display.
Roles
   Concept
   Layout
   Illustration
   Photo composition
   Final production to release
   Press run approval
Programs
   Adobe Illustrator
   Adobe Photoshop

Client
   Newell Rubbermaid - Rubbermaid Brand for Office Max
Assignment
   Develop in store signage, supporting collateral and web banners to build consumer awareness of the different types and uses for
    each of the storage products Rubbermaid had to offer.
Roles
   Copy writing
   Concept
   Layout
   Illustration
   Photo composition
   Final production to release
Programs
   Adobe Illustrator
   Adobe Photoshop

Client
Newell Rubbermaid - Sharpie, Paper Mate, Liquid Paper, Post it, and Scotch Brands for Staples
Assignment
Develop a counter display that promoted a wide variety of products that the consumer could purchase on site and use to complete

    their tasks within the in store copy center.
Roles
   Copy writing
   Concept
   Layout
   Illustration
   Photo composition
   Final production to release
Programs
   Adobe Illustrator
   Adobe Photoshop

In-store

Owner

In-store

Art direction and design for in-store POP

Creative Fields