Challenge
Acashia is a coffee company born in 2020 by two young coffee lovers. The product has a premium quality and they wanted to transfer this feeling to the packaging, but they didn't want it to be perceived as something unattainable or too pretentious. Therefore, they needed to give the brand a certain look of high quality, but without overdoing it. They wanted to appeal to a young audience that doesn't necessarily know much about the world of coffee, but is willing to try different flavors and pay that difference for a premium product. What makes this coffee special is that it is blended with non traditional ingredients. For this reason, it was necessary to clearly set the differentiation between each flavor.
Acashia is a coffee company born in 2020 by two young coffee lovers. The product has a premium quality and they wanted to transfer this feeling to the packaging, but they didn't want it to be perceived as something unattainable or too pretentious. Therefore, they needed to give the brand a certain look of high quality, but without overdoing it. They wanted to appeal to a young audience that doesn't necessarily know much about the world of coffee, but is willing to try different flavors and pay that difference for a premium product. What makes this coffee special is that it is blended with non traditional ingredients. For this reason, it was necessary to clearly set the differentiation between each flavor.
Outcome
A line was designed with a solid structure that could easily identify the brand. With this strong formal structure, it was possible to use a unique color for each flavor, as this way the differentiation is much clearer. On the other hand, we thought of an easy way to extend the skus that will surely come out in the future. The touch of gold was key to highlight the feeling of high end quality.
A line was designed with a solid structure that could easily identify the brand. With this strong formal structure, it was possible to use a unique color for each flavor, as this way the differentiation is much clearer. On the other hand, we thought of an easy way to extend the skus that will surely come out in the future. The touch of gold was key to highlight the feeling of high end quality.
