The magical land of OZZ, which you want return. You look forward to your vacation and the sensations that you get in moments of being in OZZ, enjoy every moment in the comfort around you.
OZZ combines opposites: vintage and modern, wood and iron, a vibrant city and the Wonderland. OZZ is friendly, simple, understandable, open and unobtrusive. Geometry and fluidity, along with rich natural colors, can create a new sense of "magic". Interior elements in OZZ are smooth and soft, together with the identity we created, we got a whole system in which every detail is "balancing".
For the guest, OZZ is cozy, comfortable, warm, versatile and eco-friendly. Identity complements and enlivens those sensations that the guest receives from the brand.
The concept is played out due to the chosen palette of colors, font pair and a sense of depth in the image. Together, we get what we can describe as: bright, soft, modern, but at the same time magically mysterious, systematic and deep.
The selected font pair is “magical” and at the same time friendly. It creates the feeling of something familiar to us. We plunge into children's books with fairy tales, talking animals and Wizards.
The OZZ palette consists of 3 locations: forest, garden and castle. Feeling of a magical forest, garden and castle is created through the use of associative colors. For the forest - deep forest, fresh foliage and sun, garden - sunny yellow and red flowers, castle - the color of crystal, gold and magic navy. The color palette in each of the locations, responds to the color palette in the hotel interior.
We get the depth of the picture due to the blur effect on the brand sign and gradient of colors.
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