Using a product that is desired by the companies target market, I created a competition that would attract new visitors to the site as well as encourage sign ups from existing customers. The aim is to grow the database to increase brand exposure, enquiries and ultimately encourage sales.
Notes
1. Large vibrant action packed image provides an aspirational hook for viewers and gives a strong identity to the campaign. the photo was treated in Photoshop to increase contrast and exhaggerate the colours to make the overall image pop.
2. The copy used served to entice and a
3. HTML form to capture information filled in by viewers. Tick boxes checked by default to encourage consent to recieve email marketing.
4. Embeded video, set to play in HD when available. Again this media allows the viewer to see/experience what is on offer and aims to entice.
5. Terms and conditions of entry clearly displayed.
