For this food truck project, I have developed both the concept, taglines, and branding along with designing the skin and brochure menu for the business. Cotton candy-like colours, cartoony logo, and bold rounded typeface support the fun, fluffy, cozy, and bold image of the brand. The strategic use of yellow throughout the design reminds about corn and cheese - the main dish the brand sells. And the rest of the colours like muted cyan and bubblegum pink were chosen with the triadic colour theme to make lighter yellow pop more.

The logo and other graphic elements were created in Illustrator using similar shapes, outlines, and reusing elements like clouds and stars to unify and simplify the overall design of the truck. main words “corn“ and “cheese“ are highlighted with the same design elements.