BRANDING - The Garden Museum

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Heritage in Light and Architecture

As a place of both contemporary community and rich history, London’s Garden Museum is an experiment in straddling two ends of time and was deeply in need of a visual identity that recognised this. We centered our response to the museum around the extraordinary and ancient church within which it rests, drawing inspiration from the forms of medieval windows and the flow of light through them. These elements provided flexible branding components which we used to create collateral inspired by traditional church materials such as tapestries in a sleek, modern fashion designed to keep the institution in synchrony with the times and yet steeped in heritage.

~ Group proposal with Ekaterina Gordeeva and Costanza Borselli at Central Saint Martins

Generated Backgrounds

At different times of the day, light falls through the window at different angles. Varying angles of light create new patterns of negative space.

Way-Finding Banners

These banners are meant to draw on the tradition of heraldic banners in chapels to create a more seamless signage system within the gallery space which was formerly the main building of the Church of St Mary-at-Lambeth.

Data-Derived Tapestries

We proposed a web-application capable of being used by visitors to the museum as they perused the gallery. The program tracks the changes in motion of the individual as they walk and records this data to draw a diagram of their gallery journey in real time. This visualisation takes the form of a flowering vine, with the vines twisting to represent the visitor moving in different directions and the blossoms representing pausing and admiring exhibition pieces. These drawings are then used to create tapestries coloured in the hues of the season, allowing the museum to visually document its relationship with its community.