Shikha Narayan's profile

Occasion-Based Marketing

Occasion: Valentine's Day
Concept: This puts the 'ugh' in laugh. Cheesy, witty pick-up lines with a dash of fintech to spice things up. Guaranteed to get you a smile if not a date.
Occasion: World Toilet Day
Concept: Yes, we all feel tremendous pressure in the toilet, but have you ever run short of cash during the month-end? WORST.
Occasion: Engineer's Day
Concept: A bunch of engineers calling out the stereotypes that all engineers across the globe are tired of hearing. This received an engagement rate of 12% on Instagram and 76% on LinkedIn. 
Occasion: National Cancer Awareness Day
Concept: Smoking does not kill? WHAT? Oh, I see...
Health hazards with a twist to grab eyeballs instantly. 
Occasion: Women's Day 2021
Concept: What's the difference between same and equal? For the same qualification and experience, women are paid 25% less for the same designation than their male counterparts. With this, we urged all employers, future and present, to bridge the gap.  
Occasion: Earth Day
Concept: Earth's friends and fellow planets wishing her a happy Earth Day with lovely compliments. 
Occasion: Gandhi Jayanti.
Concept: We may have many problems in 2020 but money is not one of them.
Occasion: World Tourism Day
Concept: 2020 was not the best year for travel. Here's a snap of my passport, pretty sure yours was the same.
Occasion: World Mental Health Day
Concept: The most important conversations happen between a mouth that pours out the mind's deepest thoughts and a ear that listens patiently. 
Occasion-Based Marketing
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Occasion-Based Marketing

Published: