Service content: brand core information carding, brand strategy, brand core language refining, visual system design, packaging design, etc

Graphic design: Bao Jiaqi

Illustration design: Jiawen

Copywriter: Lizhu

Chinese brand name: seven and a half

English Name: seven half

Overall style: main red color, simple fashion, interesting trend

Category orientation: flower tea flavor and instant tea drink

Core value: green health, high cost performance

Product structure: scented tea + milk tea

Product features: special scenting system, healthy and fashionable, fresh and tranquil, innovative collocation

Selling mark: natural jasmine, "Science + tradition" scenting

To create a popular product:

At present, the tea market tends to be more and more homogeneous competition. If a brand wants to stand out in the fierce competition, it must create popular products, such as cheese milk cap of Xicha, dirty tea of Lele tea, oubao of Naixue and black sugar pearl of lujiaoxiang. Only in this way can it produce the effect of detonating the market.

Before creating a popular product, we need to be clear: popular products and popular models are different.

The popular product is different from the general product and the relative sales volume is better, referred to as the popular product; and the popular product will not only have a continuous hot sale, but also be sought after by consumers all the time, it is the brand's fist product.

Among the seven and a half brands, Huaxiang milk tea is the focus of its products. If we want to promote it better in the initial stage, we can't do without four elements: craftsman spirit, cultural creativity, cost performance and consumer pain point.

Reasonable use of these four elements to shape the "high quality" image of the product, only with good quality, will produce good word-of-mouth, and good word-of-mouth will drive the outbreak of the product.