Chervelle Loo's profile

MTV Asia: International Women's day 2021

Sexist comments revolving around gender stereotypes can affect one’s self-esteem when they are internalized. Hence one will slowly limit themselves and in turn, their potential.
We want to change that narrative and believe one can break out of the headspace of ‘not being good enough’ stronger than before.

At the end of our video, we hope to empower women to break free of their mould shaped by society and not let gender expectations and roles limit their capabilities.
Hidden Potential (Director's Cut)
IWD 2021: #ChooseToChallenge
A short produced for MTV Asia for International Women's Day 2021.
The piece was selected and posted on MTV Asia's social media pages (Instagram, TikTok, YouTube) and was also broadcasted on TV.

We were tasked to create a provocative 30 second short about feminism, in alignment with IWD 2021's #ChooseToChallenge theme.


CREDITS:
Client: MTV Asia
Group members: Ho Hui Min Amelia (site)Dahlia Binte Khairilamri (site)

Character Animation
1st: Illustration by Amelia, animation by Chervelle
2nd: Illustration and animation by Chervelle
3rd: Illustration and animation by Dahlia


Initial Styleframes
MTV Asia: International Women's day 2021
Published:

MTV Asia: International Women's day 2021

Published: