Kindred is a youth-centric brand that holds regular workshops at Aliwal Arts Centre (near Kampong Glam district) promoting local cultural practices.
Currently, there is a lack of initiatives in Singapore to encourage youth to take part in cultural activities in a hands-on manner. The existing measures are either short-term events, or they are more theoretical in the form of talks, speeches etc. which do not attract today's youth.
With Kindred, all shyness to learn about culture melts away! The brand gives youth the very best experience of cultural learning because creativity and culture is a match made in heaven.
The logo shows three spark-like shapes which indicate:
a. Water droplets, showing purity
Currently, there is a lack of initiatives in Singapore to encourage youth to take part in cultural activities in a hands-on manner. The existing measures are either short-term events, or they are more theoretical in the form of talks, speeches etc. which do not attract today's youth.
With Kindred, all shyness to learn about culture melts away! The brand gives youth the very best experience of cultural learning because creativity and culture is a match made in heaven.
The logo shows three spark-like shapes which indicate:
a. Water droplets, showing purity
b. Sparks, showing creativity
These three shapes symbolize the 3 main cultures in Singapore coming together towards a common centre (creativity and innovation).
