Ananá Collective | Brand Banner for e-commerce store | Luxury Pattern Background
Ananá Collective | Brand Banner for e-commerce store | Plain Colour Background
Ananá Collective | Branding Postcards
Ananá Collective Branding and Logo Design
Ananá Collective is an online concept store that aims to promote Latin American talent and culture through fashion and lifestyle products.
I was commissioned to developed the entire brand identity from the name to the image. The client wanted a brand that could couple Latin tropical roots with the premium standard of the products that would be cured for the store. Ananá means pineapple in Argentina but is not used in most countries in Latin America. The name gave the brand a taste of originality while conserving the tropical tone that the client was aiming to promote. Also, the name cleverly mixed last three letters of one of the founder's first name with the first two letters of the other founder's first name.
The colours and design of the logo convey the luxury and rustic aspects of the brand. The idea was to come up with a versatile logo that could be used as a symbol and as the full brand name. The accent on the last letter of the brand name allowed me to come up with an original symbol that wouldn't only be a letter. This way the Latin American identity of the brand would be in full display just by looking at the logotype.
I was commissioned to developed the entire brand identity from the name to the image. The client wanted a brand that could couple Latin tropical roots with the premium standard of the products that would be cured for the store. Ananá means pineapple in Argentina but is not used in most countries in Latin America. The name gave the brand a taste of originality while conserving the tropical tone that the client was aiming to promote. Also, the name cleverly mixed last three letters of one of the founder's first name with the first two letters of the other founder's first name.
The colours and design of the logo convey the luxury and rustic aspects of the brand. The idea was to come up with a versatile logo that could be used as a symbol and as the full brand name. The accent on the last letter of the brand name allowed me to come up with an original symbol that wouldn't only be a letter. This way the Latin American identity of the brand would be in full display just by looking at the logotype.
