WHOORL is a popular beauty blog with a focus on DIY tutorials and reviews. CooperHouse did a graphic revamp of the site, keeping the same overall layout while retooling the header & category navigation, creating new design elements for the sidebars, redesigning the post layouts & sharing elements, and creating some additional brand identity graphics. 

 

After 10 years of blogging, Sarah James of Whoorl was ready to celebrate with a brand / site refresh. Check out the all new whoorl.com!

 

Art Direction & Design: Erin Cooper, Steph Shilling & Aaron Morvan; Development: Tim Cooper & Dane Strom