I created the full, visual rebrand for award-winning donut maker Orlandough, after four years of thriving as an Orlando business. After getting to know Liz Doerr and her brand's history and character, I knew that her long-term goal was to become an approachable resource and to empower to self-starters like her. This brand was about way more than (damn good) donuts.

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Full of color, unconventional in style, and unafraid of experimentation, this was not going to call for your typical "pretty" branding project. We explored soft visuals with a vintage sci-fi aesthetic and inspired by the bright colors of Saturn that melt into each other. The result is truly out of this world.