THE NEW CASUAL

It’s all about creating better basics with smart sensibility. Versatile and timeless silhouettes emphasize the focus on glamour with comfort as consumers continue to search for items that will make a statement on screen as well as in real life. An effortless and refined approach to casual dressing, city-to-shore that mixes in elements of tailoring and classic feminine style. Interest in vintage and retro brights inspires #JoyfulExpression. Mood boosting colors with expressive prints combined with positive slogans for elevated casuals.