Five display fonts were chosen and the stories of five characters were created according to the fonts styles and looks. Then each character name was made from either light projection, 3D crafting, paper cut out, alternative material or stenciling and they were photographed in a set that suits its personality.
Concept, story writing, production and photography made by Cosette Saliba.
MACARENA
A panda male living in south California in a small cave near the river. He’s very weird and ambiguous, so fat and funny. He’s flexible, heavy, moves in slow motion and so he dances. He got a sense of humor, lives by himself and talks to himself and he doesn’t feel the need to be with a female panda, he’s independent does the dishes and cleans the house. Some animals in the village had told us that he’s a ghost that has deceased in more than 1 million years, and he’s extinct, there are no more white pandas.
TRUST
A handsome male architect of 26 years old. He’s creative and unique, works in a famous firm of architecture, he’s the boss’ friend. He’s not the serious type neither at his work nor in his relationship. He’s a gambler! He plays pocker every Saturday night and has made a lot of money out of it, so he claims. Some rumors say that he’s stealing money from the company behind his boss’ back. He owes a large fancy apartment in the city with a spa and a gym. He got two Porsches using them to attract ladies. He’s a player and loves girls.
A handsome male architect of 26 years old. He’s creative and unique, works in a famous firm of architecture, he’s the boss’ friend. He’s not the serious type neither at his work nor in his relationship. He’s a gambler! He plays pocker every Saturday night and has made a lot of money out of it, so he claims. Some rumors say that he’s stealing money from the company behind his boss’ back. He owes a large fancy apartment in the city with a spa and a gym. He got two Porsches using them to attract ladies. He’s a player and loves girls.
Veg
A woman in her 50’s. Marital status: single. Character: serious and righteous. She’s a lawyer and owes a law company. So elegant but conservative, beautiful and smart. Drives a jaguar and has a big classic villa. She hates kids and all the neighbors, and they hate her as well. She s a vegetarian and defends animals. She pretends to be satisfied by her life but everybody knows she’s desperate to have a husband.
Where
Is a 30 years old classy woman searching for love. She’s so elegant and loves fashion and shopping straight to the point character, she’s rich she teaches history at university. She’s very nice but arrogant. She adores Italian food and classical music; she plays the piano and the violin, wears Channel. She lives alone and loves to cook especially English cakes. She dances Tango argentine and always wonders where is her soul mate and when he’s coming to rescue her from her loneliness on her white horse.
Dreams
Pretty, 17 years old teenaged girl with big popped out green eyes, has a very thin body, wears big shoes and big hats. She talks slowly, very delicate and innocent. She lives in a cabana alone on the shore eats warms. She’s an orphan Doesn’t go to school but reads a lot of books, loves children and dreams to be a nursery school teacher. But she doesn’t have money to go to college. She’s a friend of Tarzan and his animals.
The process of making each typography set.
