![branding fried chicken ILLUSTRATION Packaging restaurant snack](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6e42a6113270885.60243b9d54b63.png)
Rooster is a new fried chicken restaurant and a local alternative to mainstream chicken brands in Riyadh City. Quality and consistency are key, accompanied with style and a great dine-in experience.
The branding needed to reflect the internationally inspired and fused menu that gathers sauces and accompaniments from the different corners of the world.
Illustrations by: Alain Semaan
![branding fried chicken ILLUSTRATION Packaging restaurant snack](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57f0a8113270885.60323337b8700.png)
The identity is flexible and consists of branded stickers on craft bags and packaging. That gives it a whole new effective and dynamic eco brand.
![branding fried chicken ILLUSTRATION Packaging restaurant snack](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0a4eb113270885.6037793ac4d56.png)
![branding fried chicken ILLUSTRATION Packaging restaurant snack](https://mir-s3-cdn-cf.behance.net/project_modules/1400/29e7b7113270885.60293d53581cc.png)
![branding fried chicken ILLUSTRATION Packaging restaurant snack](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28a3a7113270885.602bf03998352.png)
![branding fried chicken ILLUSTRATION Packaging restaurant snack](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dabb38113270885.60293d53595e8.jpg)
![branding fried chicken ILLUSTRATION Packaging restaurant snack](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d07cc1113270885.602bf03997dfe.png)