Mahmoud Jaber's profile

Keep Creating Lebanon

The Expo
Role: Ideation, Digital Strategy, Community Management
Agency: Leo Burnett Beirut 2019
Credits: Diego De Aristegui, Nadia Deghayli, Bechara Mouzannar, Jennyfer Harb, Farah El Beaini, Gaelle Feghali, Nour Hazar, Andrew Assi, Malek Ghorayeb, Jo Chemali, Layla Gaussin, Mohamad Ballout, Yara Basbous, Afeefeh Abou Chaar, Caroline Houbeiche, Nay Baz, Rana Bizri
Awards: Effies Silver for Sustained Success
Lebanese youth have left the country in droves in recent years, searching for better opportunities abroad. As a brand that has always stood for resilience in Lebanon, Johnnie Walker organized an exhibition to showcase the unique talents and pioneering spirits of the country's youth. Students were paired with legendary mentors who assisted them in creating sustainable projects related to architecture, engineering, film and more.

The projects were publicly displayed in an exhibition that led to opportunities for all students involved, sparked online engagement, revitalized Johnnie Walker's brand value and gave attendees a rare dose of hope for Lebanon's future.
Keep Creating Lebanon
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Keep Creating Lebanon

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