For Döcke, one of Russia's leading suppliers of building materials for suburban housing construction, we came up with a concept of advertising the products using visual techniques that are common for cutting edge phones, sport cars, sneakers and cosmetics, showing the materials in metaphorical and exquisite way that is more appealing and not familiar for the audience in this particular context.
Stillframes
Styleframes
Design, Direction, CGI: LOOP
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
3D Artists: Dmitriy Paukov, Artemy Perevertin, Daniil Rybkin, Filipp Gorbachev, Roman Senko, E.D.Satan, Vitaliy Babich
Lighting: Filipp Gorbachev, Max Chelyadnikov
Compositing: Max Chelyadnikov
Sound: Monoleak
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
3D Artists: Dmitriy Paukov, Artemy Perevertin, Daniil Rybkin, Filipp Gorbachev, Roman Senko, E.D.Satan, Vitaliy Babich
Lighting: Filipp Gorbachev, Max Chelyadnikov
Compositing: Max Chelyadnikov
Sound: Monoleak
