SPLIT — Interactive Rebranding
This project regards a rebranding of the movie "Split" from M. Night Shyamalan. The 10 glass pieces shown in the posters are representative of the 10 identities of the main character of the movie. In the black not-occupied background, it was left space for the 14 identities not revealed in this first movie.
In the default stage of this interactive poster, the face of the main caracter is reflected in the glass pieces. However, every time one stands in front of the poster, his face is automatically detected. Then, random glass pieces start gradually reflecting parts of the detected person's face, creating a mix between the actor's and the viewer's face, and revealing a new (split) identity — would it be the 24th revealed in the movie?
Also, the "split" idea is used on the typographic composition like the title (splitting its letters), in the secondary headlines (splitting the phrases), or in the description (repeating and splitting it trough out the poster, some times cut and not totally eligible —split in pieces).
From the poster for also developed static merchandising artifacts.
From the poster for also developed static merchandising artifacts.
