After engaging Bonfire Effect to create a more sophisticated, modern brand identity, Accurence needed an effective, multipurpose booth design that would serve as the first expression of their new look. Bonfire Effect created an open, inviting tradeshow booth display – communicating complex messages with simple iconography and using short, punchy statements to convey benefits quickly. And it was all wrapped in the updated color palette, photography, and messaging of the new and improved Accurence brand.