Agency: Design Bridge (Singapore)
Client: Diagio
Client: Diagio
The Brief
Create Brand Image for Johnnie Walker Black Label (Duty Free)
The Approach
The entire image was hand illustrated in Photoshop. The challenging part of this job was how to create the overall texture of the thousands of buildings between the streets. Ironically this was created using hundreds of layers of skyscraper windows, which wer compressed, reduced, and then re layered over and over again, until it produced a kind of noisy pattern.
This pattern was in turn then layered and distibuted across the city, to create a sense of undulation and hills.
This was a very enjoyable project. The deadline was extremly tight, but I found myself becoming drawn into the image the more it progressed, which made the long hours seem to float past effortlessly.
