Associates in Family Medicine wanted to expand their position of thought leadership in Northern Colorado and get people excited about healthy forms of exercise. And what better topic to tackle in the mountain state than hiking? Bonfire Effect designed a detailed infographic that guided readers through the primary health benefits of hiking, plus what to bring and the best places to go in Northern Colorado. Sections of the infographic provided AFM ideal visual content to increase their engagement on social media. And the entire infographic was hosted on AFM’s blog to give visitors a greater breadth of information on the topic.